Edwards Coaches LTD Strengthens Management Team

UK award winning company Edwards Coaches Ltd announces that Caroline Brown has joined the group in the newly created role of General Manager responsible for both the Edwards Holidays and Ecole schools brands. Caroline was formerly Commercial Director and Business Unit Leader for Shearings’ Holidays and chair of the ABTA UK Tourism and Leisure Group.

The move follows the appointment of Caroline Narloch, who joined in March from Shearings’ in another newly created role of Head of Contracting, Edwards Holidays.

Managing Director Jason Edwards said: ’Having known both Caroline’s for many years I’m extremely proud to announce them joining Edwards Coaches. They are pretty much up there with the best in the UK and it speaks volumes of our company’s ambition by attracting such high class individuals. Personally I’m excited and looking forward to working alongside them both and I’m sure they will complement the existing strong team already in place at Edwards. They bring a wealth of experience with them and I am confident that our loyal customers and staff will see immediate benefits in our holiday programme.

Caroline Brown said: ‘I am delighted to be joining Edwards Coaches at such a time of development and growth and look forward to working with Jason, the Edwards family and team. There are exciting times ahead as we work to refine and develop the existing holiday programme, as well as introducing new holidays and initiatives in the future.’


Hop on Merthyr Tydfil’s free Saturday Hoppa bus!

From next weekend, visitors to Merthyr Tydfil will be able to take a tour of its shopping, leisure and heritage attractions on a free Saturday shuttle bus.

The Merthyr Hoppa coach will link the new Trago Mills store to Cyfarthfa Park, the historical Redhouse in Pontmorlais, Merthyr Leisure Village, the town centre and Cyfarthfa Retail Park.

The County Borough Council initiative sponsored by The Big Heart of Merthyr Tydfil Business Improvement District (BID) will begin on Saturday 23 June as a pilot exercise for six weeks through the summer, continuing for the rest of the year if successful.

“We’ve seen a significant footfall increase in the town centre since Trago Mills opened in April,” said County Borough Council Cabinet member for Regeneration and Public Protection Cllr Geraint Thomas.

“So we’re taking advantage of that popularity to make it easier for shoppers and visitors to travel between our retail areas, recreation facilities and also our wonderful tourist attractions.

“We’re very grateful to our partners The Big Heart of Merthyr Tydfil and all the businesses that support it for making it possible to run this exciting new service, as a partnership.”

The Hoppa bus is low floor and Disability Discrimination Act-compliant to cater for wheelchair users and prams. It will also have a range of local tourism leaflets, and drivers will be able to inform passengers which attractions to alight for at each bus stop.

Jason Edwards, Managing Director of Edwards Coaches, which is running the Hoppa service, said: “We are absolutely delighted to be working with Merthyr Tydfil County Borough Council and other partners on this really exciting project. We were thrilled to be chosen as the operator and we look forward to it being a great success.”

Antonia Pompa, BID Co-ordinator, said: “We are keen to maximise the benefit of so many new people coming to the area and want to encourage them to visit the town centre’s retail, hospitality and leisure businesses.

“This pilot will link the town and surrounding attractions with an easy to use and highly visible service, providing visitors with an excellent way to enjoy a Saturday in Merthyr Tydfil.”

Look out for the bus, with its distinctive ‘Visit Merthyr’ branding, running from 9am to 6pm every Saturday.


For further media information, please contact Jackie Huybs on 01685 725155/07814 070239 or Nathan Griffith-Williams at Edwards on 07484 683794